KFC used social listening to discover consumers' personal moments with the brand to create standalone films, turning their words into picture and showing consumers how much KFC values their personal moments with the brand, which ultimately defines the KFC story.
This year’s Panasonic Malaysia CNY campaign video seemed to have divided opinion in the social media world. On one hand, there were many who commended the creators for being bold and creative in infusing K-POP which is one of the hottest trends in Malaysia with Panasonic’s products. On the other hand, there were many others who felt that women were being objectified in the video and the video lacked Asian relevance since the models were wearing shoes in the house.
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Singaporeans on Facebook are staying connected more than ever, according to a TNS study conducted in Feb 2015. They also spend more time shopping online, social networking and communicating via email and instant messaging than the global average. The study also revealed that there are are now 3.5 million Singaporeans active on Facebook every month in Singapore. Of this group, 3.2 million access Facebook on-the-go with their mobile device. Additionally, the study found that Singaporeans Mums are super users where they spend more time on Facebook than any other demographic group. They also spend more time on the platform than any other media activity. Further, 1 in 4 Singaporeans on Facebook browse the platform even while watching television, spending 17 minutes out of a whole TV hour on their Newsfeed. Singaporeans also use Facebook to make product and brand discoveries. Specifically, travel, dining and beauty products are the top categories being discovered on the platform.
Mobile is as ubiquitous as nicknames in Thailand, where 8 in 10 women connect to the Internet on a smartphone (and only 5 out of 10 women connect via a desktop computer). In a 2015 survey, Facebook found that 81% of women ages 18–45 in Thailand say they cannot live without their mobile devices and 93% say it is the last thing they check before going to sleep. Commonalities don’t stop there. In a study of women that Facebook IQ commissioned TNS to conduct in Thailand, they found that women in different life stages use Facebook to express themselves and connect with what is important to them.
Toho-Towa is the Japanese distributor of the popular The Fast and The Furious movie franchise. The movies’ existing fan base in Japan covers the majority of the country’s audience for each movie. For Fast & Furious 7, released in Japan as Wild Speed: Sky Mission, Toho-Towa wanted to drive ticket sales. The brand turned to Twitter to build buzz and start conversations. Strategy: Before the movie’s release, Toho-Towa, through @Wildspeed_jp, used Promoted Video to introduce the trailer. It monitored responses and created new trailers to build excitement. Toho-Towa also ran a competition using the hashtag #ワイスピガソリン2年分 (#Furious7TwoYearsGasoline) and encouraged users to Tweet reviews using the Promoted Trend #ワイスピ泣ける(#Furious7HankieMovie). A link on Promoted Tweets led users to a campaign webpage from which those who posted reviews of the movie could win prizes.