12 July 2017 Asia Buzz

Driving FB Engagements with Localized Community Management

One brand in Singapore has capitalised on the national respect for the makcik i.e. "coffeshop auntie" by building a brand around her warm, nurturing presence with equal sassy edge. With the right combination of puns, pop-culture references, and endearing quirks, Makcik Chicken shows what’s needed to stand out in social newsfeeds and make an impact with users.

They also take time to respond to comments and shares with their signature brand of humour (extra spicy) and the people are loving it. Makcik Chicken is a great mix of culture, comedy and clever marketing to drive enagements and content virality. Safe to say, ayam impressed. Are you?