Emotional Storytelling - A Series of Unfortunate Events
Just in time for the upcoming Hari Raya, TNB’s advert is sure to put a smile on your face. In an epic series of ‘unfortunate’ events, the protagonist is seen struggling and persevering to make her long journey back home just in time for Hari Raya – a journey that is faced with multiple challenges, from losing her bus tickets, having extra workload, and family expectations.
The campaign is a timely reminder for us to make a conscious decision and effort to spend quality time with our family and loved ones. The four-minute video has garnered over 13 million views to date and put a smile on our faces. Kudos to the creative team for designing for audio-off in addition to making excellent use of the festive setting that local audiences could relate to.