KFC Original Series - Re-purposing social chatter into branded video content
KFC used social listening to discover consumers' personal moments with the brand to create stan dalone films, turning their words into picture and showing consumers how much KFC values their personal moments with the brand, which ultimately defines the KFC story. By converting the consumers' tweets and facebook posts into almost 100% word for word literal acting by the characters, the films become quite interesting and entertaining at the same time.
Many a times, marketers find it relatively challenging to conceptualize creative marketing campaign ideas that are authentic, engaging and within budget constrains. As such, listening to your consumers and identifying these real-life stories and converting them into marketing campaigns can help you achieve these desired outcomes.