Mobile conversions eclipse desktop conversions on weekends
People’s weekday habits trickle into their weekends, when people start buying more on mobile compared to desktop. Across online transactions visible to Facebook, mobile conversions rise every weekend compared to desktop conversions. The share of mobile conversions visible to Facebook ranges between 43%–58%, with a total share of 50% during the weekdays. But this number jumps to between 53%–62%, with a total of 56%, during weekends.
Mobile-first Shoppers - people who said they expect to complete a majority of their Holiday purchases on a mobile device - are also the future. Facebook found that people in Asia Pacific and the United States seem to drive this trend. At nearly 40%, Thailand has the highest share of Mobile-first Shoppers. And given that its Mobile-first Shoppers grew by 35% compared to last year, Thailand shows no signs of slowing down.