Singaporeans on Facebook are staying connected more than ever, according to a TNS study conducted in Feb 2015. They also spend more time shopping online, social networking and communicating via email and instant messaging than the global average. The study also revealed that there are are now 3.5 million Singaporeans active on Facebook every month in Singapore. Of this group, 3.2 million access Facebook on-the-go with their mobile device.
Additionally, the study found that Singaporeans Mums are super users where they spend more time on Facebook than any other demographic group. They also spend more time on the platform than any other media activity.
Further, 1 in 4 Singaporeans on Facebook browse the platform even while watching television, spending 17 minutes out of a whole TV hour on their Newsfeed. Singaporeans also use Facebook to make product and brand discoveries. Specifically, travel, dining and beauty products are the top categories being discovered on the platform.