Discover case studies and trending stories related to Malaysia

KFC Original Series - Re-purposing social chatter into branded video content

KFC used social listening to discover consumers' personal moments with the brand to create standalone films, turning their words into picture and showing consumers how much KFC values their personal moments with the brand, which ultimately defines the KFC story.

Panasonic CNY 2019 Video - Localizing Audience Trends to Local Contexts

Panasonic CNY 2019 Video - Localizing Audience Trends to Local Contexts

This year’s Panasonic Malaysia CNY campaign video seemed to have divided opinion in the social media world. On one hand, there were many who commended the creators for being bold and creative in infusing K-POP which is one of the hottest trends in Malaysia with Panasonic’s products. On the other hand, there were many others who felt that women were being objectified in the video and the video lacked Asian relevance since the models were wearing shoes in the house.

20 June 2017 Asia Buzz

Emotional Storytelling - A Series of Unfortunate Events

Just in time for the upcoming Hari Raya, TNB’s advert is sure to put a smile on your face. In an epic series of ‘unfortunate’ events, the protagonist is seen struggling and persevering to make her long journey back home just in time for Hari Raya – a journey that is faced with multiple challenges, from losing her bus tickets, having extra workload, and family expectations. The campaign is a timely reminder for us to make a conscious decision and effort to spend quality time with our family and loved ones. The four-minute video has garnered over 13 million views to date and put a smile on our faces. Kudos to the creative team for designing for audio-off in addition to making excellent use of the festive setting that local audiences could relate to.