What's the cost of not knowing your audience?
The cost of not knowing your #audience personas and engagement affinities on #socialmedia could potentially involve inefficient ad spending on users who don't resonate with your...
Trending Now: Singaporeans on Facebook
Singaporeans on Facebook are staying connected more than ever, according to a TNS study conducted in Feb 2015. They also spend more time shopping online, social networking and c...
Women of Times - FB Adoption Behaviours in Thailand
Mobile is as ubiquitous as nicknames in Thailand, where 8 in 10 women connect to the Internet on a s...
2 out of 3 SEA users browse for products on mobile
Retailers in the region must accelerate their mobile efforts to capture new opportunities and growth, according to Nicolas Franchet, head of ecommerce global vertical marketing ...