What's the cost of not knowing your audience?
The cost of not knowing your #audience personas and engagement affinities on #socialmedia could potentially involve inefficient ad spending on users who don't resonate with your...
The cost of not knowing your #audience personas and engagement affinities on #socialmedia could potentially involve inefficient ad spending on users who don't resonate with your...
Singaporeans on Facebook are staying connected more than ever, according to a TNS study conducted in Feb 2015. They also spend more time shopping online, social networking and c...
Mobile is as ubiquitous as nicknames in Thailand, where 8 in 10 women connect to the Internet on a s...
Retailers in the region must accelerate their mobile efforts to capture new opportunities and growth, according to Nicolas Franchet, head of ecommerce global vertical marketing ...